why cultural intelligence (CQ)

Expanding or entering (a) new market(s), mitigating cultural diversity and language barriers, managing global teams, adapting marketing strategies, understanding local needs and audiences as well as brand (in)consistency are some of the most common and debilitating barriers to internationalisation.

Yet, those are often overlooked in the due diligence process.

what’s in it for you

by leveraging cultural intelligence to support your internationalisation plans, you will:

increase market penetration

and identify the best growth markets for your business

enhance long-term global brand trust and equity

improve decision making,

grow and nurture collaborative teams

exceed your sales and profitability targets and market share

exceed your sales and profitability targets as well as your market share

improve customer satisfaction

propel innovation, expand and diversify your business activity

to maximise impact

consider cultural intelligence throughout business touchpoints:

empower your teams

at a leadership, operations and delivery level

optimise key business unit running

and performance

from strategy, ESG, innovation, marketing, operations

and go-to-market

optimise key business unit running and performance

rethink your WOWs

globally, regionally and locally

our mission

At intention, we exist to deliver the tools and ammunition for businesses and non-for-profits to excel at internationalisation and scale across geographies, exponentially, intentionally.

learn more

what clients say

I truly value Mélanie and the team’s expertise and practical insight, specifically around multicultural marketing. They helped us to design and deliver a very insightful session to engage both our global and local brand marketeers around the power of inclusive brands and as part of this session, they provided super inspiring insights as well as a strategic framework of the dos and don'ts of inclusive marketing, which I can really recommend to everybody. The feedback following the session was great and really thought-provoking for our marketing community as it offered global examples as well as a regional approach to take local cultural differences into consideration. This project led to building an internal task force that looks at multicultural marketing globally and is supported by tailored workshops to inform the way our brands show up in the marketplace.

Sophie Standke, International Diversity, Equity and Inclusion Lead at Beam Suntory

case study

l’Occitane

cultural mapping